In the transcript from Sheryl WuDunns presentation at Ted Global she discusses many different examples of rags to riches stories created from small outside investments. I have had personal experience with one story in particular, that of Beatrice Biira, the Ethiopian girl who's family was gifted a goat from a charity program. Last Christmas my family and I chose to give gifts to those who really needed them rather than to receive a bunch of useless items we would prefer to live without. This resulted in the purchase of $420.00 in life saving medications, five fruit trees, bed nets for a family of four, $600 in school supplies for fellow U.S. citizens, $300 in necessities for at need U.S. brethren, $50 worth of disaster relief for U.S. citizens, $57 for a program called survive til five years old, and $30 to prevent the transfer of HIV from mother's to children. I hope that this has benefited someone. Given them a chance for survival at least, if not a better life. The stories WuDunn tells to validate her plea for donations directed toward discriminated woman pull at the heart strings. They make you feel bad and this draws on the appeal to nurture. You just want to scoop them up and make everything better. WuDunn uses numerous basic advertising appeals to manipulate her audience and get into their pocketbooks. She uses the need for affiliation in the opening paragraph followed by the need for guidance as she validates herself as a reliable source and trustworthy, experienced mother.
WuDunn's main argument is that woman are discriminated against and need equal treatment not only for their well being but for the improvement and future success of the world. She validates her claim with many examples of when donations have worked with amazing success stories. Gives an example of when it hasn't, and moves on. She uses emotion as a main advertising plea and evokes peoples sympathy by arguing and presenting the details most wish would remain covered. She uses an effective writing format which lets her display all of her main points beautifully in detail while still keeping a professional essay format. She continues to stay on topic as she evokes her audiences emotions and is seemingly leading her audience down a path of discovery with her writing style. I feel WuDunn's speech was effective, and i can guarantee you she opened a few hearts and inspired the writing of a few checks. She is a well versed person and i hope she is successful on her self appointed mission of equality.
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